I specialize in user research and UX design. My passion is to research and design innovative products that solve real people's needs.

My main areas of interest are Innovation and Internet of Things. Whatever the topic, I love learning fast and working in teams of hard-working open-minded individuals that put users and business needs at the center of their design. 

Across my 3+ years of career, I have worked as a UX Researcher at WATTx, an IoT company-builder, and as a UX Architect at We Love Digital, a digital agency with global clients such as Sony Mobile, Yamaha and MAERSK. I also published an academic paper in the field of Human Computer Interaction and presented it at the UCD Conference in London. I hold a BA in Communication, an MA in Social Psychology (Bicocca University, Milan) and an MSC in Human-Computer Interaction (University College London).

I can work in English, Italian and I am learning German. For further information about me, here is my CV.

I'm currently available as a freelancer or for a permanent position.

My work

Process and skills

Concepting and Planning

  • Content Inventory
  • Task analysis/modelling
  • Taxonomies
  • Use Cases
  • Scenarios
  • Concept mapping

User Research and Evaluation

  • Interview
  • Expert Evaluation
  • Card Sorting
  • Tree testing
  • Survey
  • Usability testing
  • Google Analytics

Design Strategy, UX and IA

  • Blueprints
  • Competitive Audit
  • Consumer Experience Map
  • Persona
  • Prototyping
  • Wireframing (low fi)
  • User/page flow
  • Ideation sessions facilitation


Axure, pen and paper, SPSS, knowledge of Arduino and MAX-MSP, familiarity with the Adobe Suite.

NOTE: Adobe XD? Sketch? Framerjs? I taught myself how to play guitar at the age of 29 and I know that mastering a new tool simply requires practice and willpower. 

Contact me

Email: enrico.furfaro@gmail.com

Linkedin: here

Skype: enrico.furfaro 

Download my CV

It’s here