I specialize in quantitative and qualitative user research and experience design  

My passion is to research and design innovative products that solve real people's needs. I love learning fast and working in multidisciplinary teams of hard-working open minded people that put users and business needs at the center of their design. 

Across my 3+ years of career, I have worked as a UX Researcher at WATTx, an IoT company-builder, and as a UX Architect at We Love Digital, a digital agency with global clients such as Sony Mobile, Yamaha and MAERSK. I also published an academic paper in the field of Human Computer Interaction and presented it at the UCD 2015 Conference in London.

Born in 1985 in Magenta (Italy), I have a BA in Communication and an MA in Social Psychology (Bicocca University, Milan) and an MSc in Human Computer Interaction (University College London).

I'll be available from the 2nd of May 2017 for freelancing or permanent positions.

Email: enrico.furfaro@gmail.com  

Skype: enrico.furfaro

Download my CV

Linkedin: here  

My Work

Process and skills

Concepting and Planning

  • Ideation sessions facilitation
  • Workshop facilitation
  • Content Inventory
  • Task analysis/modelling
  • Taxonomies
  • Use Cases
  • Scenarios
  • Concept mapping

User Research and Evaluation

  • Desk research
  • Interview
  • Expert Evaluation
  • Card Sorting
  • Tree testing
  • Survey
  • Usability testing
  • Google Analytics
  • Ethnography

Design Strategy, UX and IA

  • Blueprints
  • Competitive Audit
  • Consumer Experience Map
  • Persona
  • Prototyping
  • Wireframing (low fi)
  • User/page flow


Axure, pen and paper, SPSS, knowledge of Arduino and MAX-MSP, familiarity with the Adobe Suite