I specialize in quantitative and qualitative user research and experience design  

My passion is to research and design innovative products that solve real people's needs. I love learning fast and working in multidisciplinary teams of hard-working open minded people that put users and business needs at the center of their design. 

Across my 3+ years of career, I have worked as a UX Researcher at WATTx, an IoT company-builder, and as a UX Architect at We Love Digital, a digital agency with global clients such as Sony Mobile, Yamaha and MAERSK. I also published an academic paper in the field of Human Computer Interaction and presented it at the UCD Conference in London, back in October 2015.

Born in 1985 in Magenta (Italy), I have a BA in Communication and an MA in Social Psychology (Bicocca University, Milan) and an MSc in Human Computer Interaction (University College London).

I'll be available from the 2nd of May 2017 for freelancing or permanent positions.

My work

What I do

I work across three main areas: design strategy, design research and experience design.

Design strategy - what to do and why

What are the problems to solve? How to plan the strategic roadmap? By researching the needs, behaviours, goals and expectations of your potential users, I help you understand your audience so that successful services can be designed.

Design research - improving the service

I can help you evaluate your services so that the user experience can be optimized. I do this by designing and conducting research to highlight pain-points and wow moments in the user experience.

Experience design - ensuring the user experience is holistically designed

I help you develop a conceptual model that captures what the product will do and how it will behave. Additionally, I can work with you on the information architecture of your service and help you sketch out the interfaces of your digital product.

Process and skills

Concepting and Planning

  • Content Inventory
  • Task analysis/modelling
  • Taxonomies
  • Use Cases
  • Scenarios
  • Concept mapping

User Research and Evaluation

  • Interview
  • Expert Evaluation
  • Card Sorting
  • Tree testing
  • Survey
  • Usability testing
  • Google Analytics

Design Strategy, UX and IA

  • Blueprints
  • Competitive Audit
  • Consumer Experience Map
  • Persona
  • Prototyping
  • Wireframing (low fi)
  • User/page flow
  • Ideation sessions facilitation


Axure, pen and paper, SPSS, knowledge of Arduino and MAX-MSP, familiarity with the Adobe Suite

Contact me

Email: enrico.furfaro@gmail.com

Linkedin: here

Skype: enrico.furfaro 

Download my CV

It’s here